Creative Direction

Art Direction / Concept / Photo Art Direction

One thing I love about my job is that with each new project I get to learn in-depth about a new industry. While doing this complete redesign of the Samsung Business website, I  was immersed in a world with hundreds of cutting-edge products Samsung offers in addition to their consumer products. They sell digital signage solutions that power Time Square, education products that are revolutionizing classrooms, and healthcare devices that save lives. In this redesign, my team and I were tasked with communicating all of their offerings in a visually stunning way while also creating a rich resource for prospective customers and current customers looking for device support. I'm excited to show the site here once it goes live.

Selected Works Redesign

David YurmanStyle by the Armful

Alice HopeClothing for the Modern Girl

RockportA New Movement in Footwear

Coco & CoCreamy Coconut Spreads

Nordic EdgeCryotherapy & Modern Wellness

XpresSpaWellness on the Go

S.W. BasicsSkincare with 5 Ingredients or Less

Rite Aid FluDo the Right Thing

BFXThe Boutique Fitness Experience

MD Solar SciencesSerious about Great Skin

Feeding the DragonA Culinary Travelogue through China

SamsungWe Make Solutions