XpresSpa

Creative Direction / Branding /Photography Art Direction / Packaging / Print Collateral

I led the full rebrand of XpresSpa, the largest airport spa chain in the world with 55 locations. In this age of airport security and airline debacles, we positioned XpresSpa as the antidote to travel woes. Our first step was to create a strategy for the brand that honed in on what would help them achieve their business goals, while resonating with employees and customers. They’ve since grown and expanded outside of airports.

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