XpresSpa

RELAX ON THE FLY

RELAX ON THE FLY

Creative Direction / Branding /Photography Art Direction / Packaging / Print Collateral

I led the full rebrand of XpresSpa, the largest airport spa chain in the world with 55 locations. In this age of airport security and airline debacles, we positioned XpresSpa as the antidote to travel woes. Our first step was to create a strategy for the brand that honed in on what would help them achieve their business goals, while resonating with employees and customers. They’ve since grown and expanded outside of airports.

Storefront

Before:

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After:

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Xspa_grid05
icons03
posters02
neon01
Xspa_grid02
Shopping_bag01
cabs01
quote
Brandbook01
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website

Selected Works

XpresSpaWellness on the Go

David YurmanStyle by the Armful

Rite Aid FluDo the Right Thing

GoogleAndroid.com Redesign

Nordic EdgeCryotherapy & Modern Wellness

Coco & CoCreamy Coconut Spreads

RockportA New Movement in Footwear

S.W. BasicsSkincare with 5 Ingredients or Less

Alice HopeClothing for the Modern Girl

BFXThe Boutique Fitness Experience

MD Solar SciencesSerious about Great Skin

Feeding the DragonA Culinary Travelogue through China

SamsungWe Make Solutions